Ron Zarella
#17
Re: Ron Zarella
Originally Posted by WhiteHawk
PLEASE do not even think of bringing Zarella back. His expertise was in creating new markets which he did in toothpaste industry. All that dental care stuff is a market that is created. Nobody knows they need it unless you tell them they need it.
Getting rid of Ron was one of the smartest moves GM has made in the past few years. Now they can focus on the products people want, instead of telling people what they need and hoping they will buy it.
-Geoff
Getting rid of Ron was one of the smartest moves GM has made in the past few years. Now they can focus on the products people want, instead of telling people what they need and hoping they will buy it.
-Geoff
*Zarella seems to have also killed the original FWD V8 Impala SS that Jon Moss put together that had a great shot at production......bad.
*Zarella ran blocker when GM's board began backpeddling on Cadillac CTS's bold design....good.
*Zarella also ran interference and threw alot of weight around to enable Cadillac to have the money, support, and resources to turn itself around....very good.
*Zarella is the original "put the money where the profits are" type of guy that starved car funds and fattened up trucks & SUVs, creating the problems on the car side that GM has even today....extremely bad!
*Zarella wasted alot of time, resources, and money on marketing and studies instead of products.....inexcusable!
Zarella was misplaced at GM. However, as is being seen with even the current CEO, no 1 person can dictate what happens. Zarella also had alot of people from Proctor & Gamble, and other businesses that were far removed from the auto business (and pretty clueless IMO) in key positions.
I think Ron Zarella ALONE might have had some of his worse moves neutralized. But add in the Board of Directors facination with bringing in marketers whose experience is in selling supermarket items, and place them in key places above people who know the business, and you're asking for trouble with a capital T.
#18
Re: Ron Zarella
Originally Posted by guionM
He WHAT???!!!
Then in the end he calls everyone that critisizes him an idiot. Basically what happened here, accept it only took them 2 months to get rid of him.
I see why he's a good salesman. He'll try every angle and he doesn't quit. Few are buying this time though.
#19
Re: Ron Zarella
One last tidbit.
When he came to GMl, he claimed to have an MBA.
Turns out he lied!
I still haven't gotten over that one!
Further, I credit mainly him for tearing apart the Chevrolet Sales organization......truly incredibly stupid. As he entered, a lot of talent left.....people like Jim Perkins and John Rock...and many middle managers that were being groomed for top positions. I truly believe that he did more damage to GM than anyone in the history of the company.
When he came to GMl, he claimed to have an MBA.
Turns out he lied!
I still haven't gotten over that one!
Further, I credit mainly him for tearing apart the Chevrolet Sales organization......truly incredibly stupid. As he entered, a lot of talent left.....people like Jim Perkins and John Rock...and many middle managers that were being groomed for top positions. I truly believe that he did more damage to GM than anyone in the history of the company.
#21
Re: Ron Zarella
I personally don't think that Roger Smith was the evil villian the press makes him out to be. Many of his strategies were brilliant and showed great foresight, e.g. creating Saturn, automating the factories, purchasing EDS and Hughes. It was in the execution of these ideas where things didn't turn out so well. Where he was weak was that he didn't pay enough attention to the automotive side of the business and contributed to the decline of GM's engineering dominance (though to be fair the "cookie cutter" era began well before Smith, with the X, A, and J-cars).
#22
Re: Ron Zarella
Originally Posted by guionM
I agree with the assesment of Zarella, just a couple of things to add, good and bad:
*Zarella seems to have also killed the original FWD V8 Impala SS that Jon Moss put together that had a great shot at production......bad.
*Zarella ran blocker when GM's board began backpeddling on Cadillac CTS's bold design....good.
*Zarella also ran interference and threw alot of weight around to enable Cadillac to have the money, support, and resources to turn itself around....very good.
*Zarella is the original "put the money where the profits are" type of guy that starved car funds and fattened up trucks & SUVs, creating the problems on the car side that GM has even today....extremely bad!
*Zarella wasted alot of time, resources, and money on marketing and studies instead of products.....inexcusable!
Zarella was misplaced at GM. However, as is being seen with even the current CEO, no 1 person can dictate what happens. Zarella also had alot of people from Proctor & Gamble, and other businesses that were far removed from the auto business (and pretty clueless IMO) in key positions.
I think Ron Zarella ALONE might have had some of his worse moves neutralized. But add in the Board of Directors facination with bringing in marketers whose experience is in selling supermarket items, and place them in key places above people who know the business, and you're asking for trouble with a capital T.
*Zarella seems to have also killed the original FWD V8 Impala SS that Jon Moss put together that had a great shot at production......bad.
*Zarella ran blocker when GM's board began backpeddling on Cadillac CTS's bold design....good.
*Zarella also ran interference and threw alot of weight around to enable Cadillac to have the money, support, and resources to turn itself around....very good.
*Zarella is the original "put the money where the profits are" type of guy that starved car funds and fattened up trucks & SUVs, creating the problems on the car side that GM has even today....extremely bad!
*Zarella wasted alot of time, resources, and money on marketing and studies instead of products.....inexcusable!
Zarella was misplaced at GM. However, as is being seen with even the current CEO, no 1 person can dictate what happens. Zarella also had alot of people from Proctor & Gamble, and other businesses that were far removed from the auto business (and pretty clueless IMO) in key positions.
I think Ron Zarella ALONE might have had some of his worse moves neutralized. But add in the Board of Directors facination with bringing in marketers whose experience is in selling supermarket items, and place them in key places above people who know the business, and you're asking for trouble with a capital T.
I have a question, did Zarella count on the market stopping? I mean, the car market hasn't grown so much in the last few years. Its more of just one company gaining sales, and another losing sales.
Red, thanks for your comments also. Its cool to hear about GM from inside the doors. You mentioned a couple of specific, low key, guys that were on a good path and got pushed astray. Stuff like that I'll never hear about in a news article. I mean, I must admit, in the late 90's I had no idea GM was headed for disaster. Its kinda like someone spun the helm like a roulette wheel and jump shipped. Then some poor guy comes along and realizes the ship is about to be beached; taking him a while to save and then properly navigate it.
Last edited by number77; 12-17-2005 at 02:24 PM.
#23
Re: Ron Zarella
Red-
Insightful… appreciate your critique of Ron Z's affect on the leadership and managerial culture at GM. The same could be said of the military (of which I am a part) ... it is the result of individuals who become more focused on the advancement of their own agendas and careers, and consequently the non-substantive measures of merit (presentations/meetings/reports/allegiances) instead of the core mission of the organization. Sorry to hear you had to endure so much criticism for not "towing the party line." But, in the end, who's still around to fight another day for the General? Yes, that's right... old Scotty (a car man) not the slick suit and tie.
The military continues to survive because it is not profit centered, and its command structure is reliant upon the absence of free and independent thinking. The same can not be said for an organization who's life blood now rests upon its ability to create innovating, exciting, unique products that will recapture lost market share in North America. A culture of constructive candor, independent thought centered upon shared values, and calculated risk taking cultivated at every level of GM is what is needed to resurrect this company. My best wishes to you, Scott, in this endeavor. I just hope what we see next month at the auto show is indicative of this 'new era' for GM.
Insightful… appreciate your critique of Ron Z's affect on the leadership and managerial culture at GM. The same could be said of the military (of which I am a part) ... it is the result of individuals who become more focused on the advancement of their own agendas and careers, and consequently the non-substantive measures of merit (presentations/meetings/reports/allegiances) instead of the core mission of the organization. Sorry to hear you had to endure so much criticism for not "towing the party line." But, in the end, who's still around to fight another day for the General? Yes, that's right... old Scotty (a car man) not the slick suit and tie.
The military continues to survive because it is not profit centered, and its command structure is reliant upon the absence of free and independent thinking. The same can not be said for an organization who's life blood now rests upon its ability to create innovating, exciting, unique products that will recapture lost market share in North America. A culture of constructive candor, independent thought centered upon shared values, and calculated risk taking cultivated at every level of GM is what is needed to resurrect this company. My best wishes to you, Scott, in this endeavor. I just hope what we see next month at the auto show is indicative of this 'new era' for GM.
#24
Re: Ron Zarella
Scott, I really hope you write a book about this stuff . I find everything that goes on in GM to be very interesting, I could read for hours. Like Zarella not even coming from the automotive field, who would have known!
#25
Re: Ron Zarella
Originally Posted by Red Planet
When he came to GMl, he claimed to have an MBA.
Turns out he lied!
Turns out he lied!
#26
Re: Ron Zarella
Originally Posted by Red Planet
Further, I credit mainly him for tearing apart the Chevrolet Sales organization......truly incredibly stupid. As he entered, a lot of talent left.....people like Jim Perkins and John Rock...and many middle managers that were being groomed for top positions. I truly believe that he did more damage to GM than anyone in the history of the company.
#27
Re: Ron Zarella
Ron wanted Caddy and Corvette to be the only RWD GM products
Thank god things are starting to turn around.
#28
Re: Ron Zarella
Originally Posted by Red Planet
One last tidbit.
When he came to GMl, he claimed to have an MBA.
Turns out he lied!
I still haven't gotten over that one!
When he came to GMl, he claimed to have an MBA.
Turns out he lied!
I still haven't gotten over that one!
#30
Re: Ron Zarella
Yes, I heard about this (faking his degree) from a person who works for Bausch and Lomb... where Zarella should have stayed all along!!!
Last edited by SSbaby; 12-18-2005 at 10:32 PM.