Lutz: Camaro profits $8K-$9K higher per car than forecast.
#31
#32
I'll grant it's a retail transaction, but the customer gets a winning package deal in the process as well as a sweet warranty on the whole thing..
Last edited by 1fastdog; 01-15-2010 at 10:45 AM.
#33
I dont think so. Maybe a little bit. They are selling what they produce, although our local dealer has one in the showroom thats been there for a while. I think its 40k for a 1SS. I dont know what other options it has but not for me. Seems like they would have to ramp up Supply which wouldnt make sense as demand eventually drops and stablises somewhat
If the MSRP were lower (Manufacture SUGGESTED Retail Price) then because of our laws where the Manufactures cant tell Dealers what to charge, dealers would probably use markup to make up the difference of what people are willing to pay right now.
As Demand tapers off though, their going to have to lower prices, or sit on their supply and hope its worth it to keep those cars unsold to get people in the showrooms to sell their other cars.
#34
I think they need to replace "profits" with "average transaction prices"
http://www.autonews.com/article/2010...#ixzz0d4qz5Yad
Lutz, vice chairman and an adviser to interim CEO Ed Whitacre, said Wagoner's gut-level decision led to an average transaction price for the Camaro that's $8,000 or $9,000 more than what GM had anticipated.
#35
I think there may be abit of oversensitivity to the "overpriced" comment. As long as the customer perceives a good value proposition - what's the problem? Does anyone think it costs GM $50+ grand to make a Corvette? But people pay that and more everyday, with a smile on their face. Nothing wrong with making a profit.
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