5th gen focus group
04-07-2007, 07:09 PM
#1
2010 Camaro Moderator/Disciple
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Join Date: Mar 2000
Location: Chester, NY
Posts: 1,087
5th gen focus group
In case anyone missed this, here's a quote I snagged from another thread here....
Yesterday was our annual NY auto show "family" gathering with Scott and he was quite excited about this news.
At this point, there wasn't too much in terms of specifics that Scott could discuss. He used the words "confidentiality agreement" several times. LOL
This will be a different type of focus group. Not one comprised of "average" car buyers that have little knowledge of the automotive industry or the history behind the automobile. Instead, GM will assemble a small group of FCar enthusiasts to delve into some very specific Camaro issues.
They'll be more about this in the upcoming weeks. Stay tuned.
Originally Posted by Fbodfather
In the next few weeks, a group of enthusiasts will be making their way to Detroit to talk to us about the Camaro.......believe me -- we want to continue to get feedback.....Yes, we get feedback off the website -- but we need to do a 'deeper dive' -- and thus, we're spending some bux to do this.
At this point, there wasn't too much in terms of specifics that Scott could discuss. He used the words "confidentiality agreement" several times. LOL
This will be a different type of focus group. Not one comprised of "average" car buyers that have little knowledge of the automotive industry or the history behind the automobile. Instead, GM will assemble a small group of FCar enthusiasts to delve into some very specific Camaro issues.
They'll be more about this in the upcoming weeks. Stay tuned.
04-07-2007, 11:23 PM
#4
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Join Date: Mar 2000
Location: Detroit, MI USA
Posts: 2,301
All -- nothing I'd like better than to be able to hold many many focus groups on the new car. That, however, is just not practical. (there are only so many days until product launch.....)
Already I've received over three dozen 'volunteers' -- now...that certainly tells me of the passion you all share for the Camaro. Unfortunately, we've already selected a group of people from a very large pool.
We did not go out on the internet for an obvious reason - and that reason is the avalanche of emails that we'd receive. (again -- there are only so many days until product launch......)
so.......while I'm quite certain that there are many of you out there disappointed....I hope you'll also understand that we're quite busy-- but we felt that it was CRUCIAL to talk to long-time Fcar enthusiasts-- as well as a few 'younger' ones......
When you finally see who we talked to, I hope you'll see the balance that we tried to keep.
Meanwhile -- the future, indeed, looks bright!
Already I've received over three dozen 'volunteers' -- now...that certainly tells me of the passion you all share for the Camaro. Unfortunately, we've already selected a group of people from a very large pool.
We did not go out on the internet for an obvious reason - and that reason is the avalanche of emails that we'd receive. (again -- there are only so many days until product launch......)
so.......while I'm quite certain that there are many of you out there disappointed....I hope you'll also understand that we're quite busy-- but we felt that it was CRUCIAL to talk to long-time Fcar enthusiasts-- as well as a few 'younger' ones......
When you finally see who we talked to, I hope you'll see the balance that we tried to keep.
Meanwhile -- the future, indeed, looks bright!
04-09-2007, 12:33 PM
#7
2010 Camaro Moderator/Disciple
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Join Date: Mar 2000
Location: Chester, NY
Posts: 1,087
Reading this comment
and based on my conversation with Scott last week, yes, there will be some things the participants will get to discuss publicly.
However, since there will be a requirement to sign a confidentiality agreement, I'm sure there will be LOTS the participants won't be able to discuss.
The overall message GM wants to deliver is they are utilizing all resources available to dial the 5th gen in.
However, since there will be a requirement to sign a confidentiality agreement, I'm sure there will be LOTS the participants won't be able to discuss.
The overall message GM wants to deliver is they are utilizing all resources available to dial the 5th gen in.
Last edited by ChrisL; 04-09-2007 at 12:37 PM.
04-09-2007, 01:04 PM
#8
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Join Date: Jan 2006
Location: Phoenix AZ
Posts: 157
Great approach! Balance is key. As much as I like to think that all car folks are the same, I know that there are a number of generational issues to consider. Ultimately a vehicle that appeals to the mean of all groups is a likely to be the most profitable.
Now I have to express my feelings about not going.....
OK, now I'm better.
Dang it's Hell to grow old!
Now I have to express my feelings about not going.....
OK, now I'm better.
Dang it's Hell to grow old!
04-09-2007, 01:06 PM
#9
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Join Date: Mar 2007
Location: Greenville, SC
Posts: 1,897
Reading this comment
and based on my conversation with Scott last week, yes, there will be some things the participants will get to discuss publicly.
However, since there will be a requirement to sign a confidentiality agreement, I'm sure there will be LOTS the participants won't be able to discuss.
The overall message GM wants to deliver is they are utilizing all resources available to dial the 5th gen in.
and based on my conversation with Scott last week, yes, there will be some things the participants will get to discuss publicly.
However, since there will be a requirement to sign a confidentiality agreement, I'm sure there will be LOTS the participants won't be able to discuss.
The overall message GM wants to deliver is they are utilizing all resources available to dial the 5th gen in.
I sure would have loved to be part of the "group." Guess I'll just have to wait two more years.
04-10-2007, 12:10 PM
#12
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Posts: n/a
Been there, done that. GM held a consumer clinic in San Diego to get comments regarding the upcoming changes for the 98+ Camaro. The participants were all current F-body owners (I still had my 96 Z-28). The entire proceeding was video- and audio- taped, and there was some woman taking notes.
They rolled in a prototype Z-28 with the enlarged fake grill, and the covered headlights, etc. It was not well-received, and I remarked that the enlarged fake black "grill" reminded me of the intake of an F-100. The dweebs thought I was referring to the old Ford truck designation, and I had to explain to them that I was referring to a jet fighter designed in the late fifties.
Then, they rolled in an exquisitely detailed red mustang coupe. The silver Camaro was actually dirty, and underprepared for showing. We were asked to state our preferences and why. Needless to say, I told them I would prefer to compare cars that are equally prepared, and they apologized for the difference. It was a weird experience, we were sworn to secrecy, and signed something, I think. Oh, and I got a wad of cash for my time.
Of course, I bought a 2002 SS, so I guess the new styling grew on me.
They rolled in a prototype Z-28 with the enlarged fake grill, and the covered headlights, etc. It was not well-received, and I remarked that the enlarged fake black "grill" reminded me of the intake of an F-100. The dweebs thought I was referring to the old Ford truck designation, and I had to explain to them that I was referring to a jet fighter designed in the late fifties.
Then, they rolled in an exquisitely detailed red mustang coupe. The silver Camaro was actually dirty, and underprepared for showing. We were asked to state our preferences and why. Needless to say, I told them I would prefer to compare cars that are equally prepared, and they apologized for the difference. It was a weird experience, we were sworn to secrecy, and signed something, I think. Oh, and I got a wad of cash for my time.
Of course, I bought a 2002 SS, so I guess the new styling grew on me.
04-10-2007, 02:45 PM
#14
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Join Date: Mar 2000
Location: Detroit, MI USA
Posts: 2,301
It's crucial that we get input on many product decisions from our enthusiast group. We normally get it from many sources -- including competitor owners......but I believe that it's absolutely necessary to get stuff in front of our enthusiasts....cuz what good is it if we build a car that doesn't deliver what you're looking for? (and please -- go back and read this last paragraph......we've talked to competitive owners -- and intenders -- )
Soooooo......
We went out to a "private" site that has about 1,000 members-- and posted an invitation for the members to submit an essay as to why they'd be ideal for a Camaro Summit. (before someone starts with 'why didn't you post it on all sites??' -- keep in mind that everyone is quite busy right now -- and frankly while it might be interesting to read thru a thousand or more essays, we simply don't have the time to do so.......further, we think we have a great cross-section of enthusiasts)
We received less essays that I'd thought we'd get......but the ones we got were GREAT.........
We tried to balance the group based on male/female -- HH Income -- Geographic Location -- Camaro/Firebird/Corvette ownership -- those active in clubs and the internet -- and -- most importantly-- AGE..........
And so I'm pleased to announce the group:
· Mr. Dan Porcaro -- High Bridge, NJ
· Ms. Cara Ferguson -- San Antonio, TX
· Ms. Selena Muhoberac -- Kenner, LA
· Mr. Jeremy Donovan -- Wallops Island, VA
· Mr. Jason Debler -- Clinton Twp, MI
· Ms. Sherrie Slocum -- Akron, OH
· Ms. Maggie Finn -- Colton, OR
· Ms. Cetera Heino -- Hillsboro, OR
· Mr. Chris Livote -- Chester, NY
· Mr. Kevin Kolvenbach -- Pine Bush, NY
· Mr. Elie Garfinkel -- Toronto, Ontario, Canada
· Ms. Janet Curran -- Yucaipa, CA
Three alternates were also selected for the summit in the event any of the original twelve selected participants can not attend. The three alternates are:
· Mr. Tim DeYoung -- South Holland, IL
· Mr. Art Schroeder -- Winnipeg, Manitoba, Canada
· Ms. Millicent Odell -- Dallas, TX
We'll host them at the GM Proving Grounds in Milford, MI in May of this year.......
Now is a good time to let your thoughts be known -- as you can see, there are a couple of members from this site that were selected.
(and no, I cannot take credit for those chosen -- the rest of the team picked the summit members.....)
__________________
Soooooo......
We went out to a "private" site that has about 1,000 members-- and posted an invitation for the members to submit an essay as to why they'd be ideal for a Camaro Summit. (before someone starts with 'why didn't you post it on all sites??' -- keep in mind that everyone is quite busy right now -- and frankly while it might be interesting to read thru a thousand or more essays, we simply don't have the time to do so.......further, we think we have a great cross-section of enthusiasts)
We received less essays that I'd thought we'd get......but the ones we got were GREAT.........
We tried to balance the group based on male/female -- HH Income -- Geographic Location -- Camaro/Firebird/Corvette ownership -- those active in clubs and the internet -- and -- most importantly-- AGE..........
And so I'm pleased to announce the group:
· Mr. Dan Porcaro -- High Bridge, NJ
· Ms. Cara Ferguson -- San Antonio, TX
· Ms. Selena Muhoberac -- Kenner, LA
· Mr. Jeremy Donovan -- Wallops Island, VA
· Mr. Jason Debler -- Clinton Twp, MI
· Ms. Sherrie Slocum -- Akron, OH
· Ms. Maggie Finn -- Colton, OR
· Ms. Cetera Heino -- Hillsboro, OR
· Mr. Chris Livote -- Chester, NY
· Mr. Kevin Kolvenbach -- Pine Bush, NY
· Mr. Elie Garfinkel -- Toronto, Ontario, Canada
· Ms. Janet Curran -- Yucaipa, CA
Three alternates were also selected for the summit in the event any of the original twelve selected participants can not attend. The three alternates are:
· Mr. Tim DeYoung -- South Holland, IL
· Mr. Art Schroeder -- Winnipeg, Manitoba, Canada
· Ms. Millicent Odell -- Dallas, TX
We'll host them at the GM Proving Grounds in Milford, MI in May of this year.......
Now is a good time to let your thoughts be known -- as you can see, there are a couple of members from this site that were selected.
(and no, I cannot take credit for those chosen -- the rest of the team picked the summit members.....)
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