My God... the most disturbing thing about this...
07-08-2008, 03:05 PM
#1
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Posts: 2,979
My God... the most disturbing thing about this...
http://www.superchevy.com/features/c...ion/index.html
Isn't the whole of the the article, or even the idea that some ******* hates the Camaro enough to kill it if it doesn't sell 80,000 units in it's first year...
It's this:
Chevy's ad agency, we're told, broke the potential Camaro customer down to three segments:
1. Those who want a V-8.
2. Those who want more excitement in their drive and will get the V-6.
3. People who want a car that "shocks their social network, like Nissan 350Z buyers."
I can't believe for a second that Fbodfather would take that one sitting down...
But the idea that an ad agency could get something like that so wrong is just stunning.
Let's hope that part (along with a whole bunch of others) is inaccurate.
Isn't the whole of the the article, or even the idea that some ******* hates the Camaro enough to kill it if it doesn't sell 80,000 units in it's first year...
It's this:
Chevy's ad agency, we're told, broke the potential Camaro customer down to three segments:
1. Those who want a V-8.
2. Those who want more excitement in their drive and will get the V-6.
3. People who want a car that "shocks their social network, like Nissan 350Z buyers."
I can't believe for a second that Fbodfather would take that one sitting down...
But the idea that an ad agency could get something like that so wrong is just stunning.
Let's hope that part (along with a whole bunch of others) is inaccurate.
07-08-2008, 03:42 PM
#4
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Let the market speak for itself.
Chrysler is making a Super Stock car and they are seen as that slow motion footage of the Hindenburg burning so I don't think it is out of GM's reach.
07-08-2008, 05:35 PM
#9
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Location: SoCal
Posts: 3,463
The article does have some better and more accepted facts on the Camaro than other mags but I still don't buy the Z/28 is dead message.
80K units for the break even sales number is interesting and I think doable.
Who hates the Camaro so much they would throw all the money and time to develop the car away after one year. That just doesn't sound like GM management type talk.
80K units for the break even sales number is interesting and I think doable.
Who hates the Camaro so much they would throw all the money and time to develop the car away after one year. That just doesn't sound like GM management type talk.
07-08-2008, 06:38 PM
#11
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Location: Houston TX
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Originally Posted by Super Chevy
Worse, we hear one executive hates the Camaro so much that he'll sign its death warrant after the first year if the car fails to sell 80,000 units (essentially, the car's break-even number).
Chevy's ad agency, we're told, broke the potential Camaro customer down to three segments:
1. Those who want a V-8.
2. Those who want more excitement in their drive and will get the V-6.
3. People who want a car that "shocks their social network, like Nissan 350Z buyers." Nissan 350Z?
1. Those who want a V-8.
2. Those who want more excitement in their drive and will get the V-6.
3. People who want a car that "shocks their social network, like Nissan 350Z buyers." Nissan 350Z?
Last edited by 67 LS-1 & T-56; 07-08-2008 at 06:41 PM.
07-08-2008, 07:12 PM
#12
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Posts: 943
[url]Chevy's ad agency, we're told, broke the potential Camaro customer down to three segments:
1. Those who want a V-8.
2. Those who want more excitement in their drive and will get the V-6.
3. People who want a car that "shocks their social network, like Nissan 350Z buyers."
I can't believe for a second that Fbodfather would take that one sitting down...
But the idea that an ad agency could get something like that so wrong is just stunning.
Let's hope that part (along with a whole bunch of others) is inaccurate.
1. Those who want a V-8.
2. Those who want more excitement in their drive and will get the V-6.
3. People who want a car that "shocks their social network, like Nissan 350Z buyers."
I can't believe for a second that Fbodfather would take that one sitting down...
But the idea that an ad agency could get something like that so wrong is just stunning.
Let's hope that part (along with a whole bunch of others) is inaccurate.
I think that having the base car get good mileage is the only way it will sell at all. I think that is more an underlying assumption to get the second two targets to buy.
-Geoff
07-08-2008, 07:22 PM
#13
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Location: Oakland, California
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Did it? As I recall one reason the Camaro was killed because of poor sales. Incidentally, the 4th generation was the only one where V6 production out numbered V8s.
That's not to say that a 5th gen V6 Camaro that performs (or exceeds) at levels once reserved for the base V8 couldn't be a winner. Its just that the general assumption that V6s need to outsell V8s has proven to be a bad sales model in the past.
That's not to say that a 5th gen V6 Camaro that performs (or exceeds) at levels once reserved for the base V8 couldn't be a winner. Its just that the general assumption that V6s need to outsell V8s has proven to be a bad sales model in the past.
07-08-2008, 07:49 PM
#14
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Join Date: Mar 2000
Location: Chester, NY
Posts: 1,087
Having met Jim before, he wouldn't have published the story if he didnt hear something from someone. He's not a headlines grabber. I'm sure with the fiscal situation GM is in, everything is being scrutinized and rescrutinized. Lutz will have a huge say, and that's not a bad thing.
Until we get confirmation, we'll have to leave it at that.
Until we get confirmation, we'll have to leave it at that.
07-08-2008, 08:01 PM
#15
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Location: Commerce, mi, USA
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This article, like so many others, must be taken with a big grain of salt. No one knows a lot about where oil is headed for example - witness the drop in prices just today.
As for the Z28... personally I'm not sweating it. If the Camaro can be had with some variation of stout V8... I'll be happy
As for the Z28... personally I'm not sweating it. If the Camaro can be had with some variation of stout V8... I'll be happy
