HOTTEST CAR, TRUCK AND 4x4-SUV ANNOUNCED AT THE 2010 SEMA SHOW

-- Chevrolet Camaro, Ford F-Series and Jeep Wrangler Named Winners
of the First Annual SEMA Award --


LAS VEGAS (Nov. 2, 2010) – The inaugural SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4x4-SUV, during the 2010 SEMA Show in Las Vegas.

New car and truck buyers have a choice. The ability to accessorize a vehicle impacts the decision as to which vehicle to purchase. The SEMA Award identifies the most accessory-friendly new models.

Show organizers relied on the trend-setting influence of exhibitors to determine the winners.

“A booth space is a ballot, and the models these exhibitors have selected represent their vote,” said Chris Kersting, SEMA president and CEO.

The 2010 SEMA Show features more than 1,900 exhibiting companies. With more exhibitors showcasing their new products and styling trends on the Chevrolet Camaro, Ford F-Series and Jeep Wrangler, the SEMA Award winners are vehicles that consumers can confidently turn to for unlimited possibilities in personalization.

SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.

To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org